SARATOGA

x PANTONE

Iconic for creating a universal language of color, Pantone, and Saratoga are partnering to share the story of our signature blue hue. Together, we pursue the idea that color contributes to a life well-lived.

Saratoga®
Signature Blue

Saratoga® Signature Blue

A cobalt hue with visible energy intended to lift spirits the moment it meets the eye. More than water, Saratoga Signature Blue enhances our experiences, elevating the every-day into special moments.

A World of Blue

ENRICHING LIFE WITH THE POWER OF COLOR

A major force in design, blue is a dependable, timeless color family known for tranquility and collectiveness. Cobalt is a radiant hue reminiscent of sea and sky. The feelings evoked and the connection to nature made it a purposeful choice to become Pantone's Saratoga Signature Blue.

A Hue With History

Pantone x Saratoga

A Signature

Color Story

Saratoga has shared the gift of its local natural springs for over 150 years. Now, our cobalt blue color is celebrated through our partnership with Pantone, telling the story of  the history of Saratoga® Signature Blue. 


2000 BC - BLUE FROM BC AND BEYOND

Dating back to Mesopotamia, blue became a staple in porcelain and glass, and centuries later, cobalt oxide smalt appeared as a pigment in Egyptian pottery and in the Aegean region. The color became a sign of luxury, as blue glass implied the owner was prosperous.

19th CENTURY - CREATION OF COBALT

Chemist Louis Jacques Thenard produced the cobalt blue pigment which catalyzed the use of brighter blue shades that the most renowned artists worldwide began featuring in fine art and design.

1872 - A BRAND IS BORN

After discovering natural springs in Saratoga Springs, New York, a few entrepreneurs harnessed the taste and began bottling it. They chose a blue hued glass for bottling.

1960s - the impact in art

Vibrant pop art by artists like Andy Warhol and Keith Haring brought cobalt blue into fine art and design starting in the 1960’s.

1990-2000s - Fashion Icon

Cobalt blue was featured in collections by more traditional fashion houses, as well as those designers considered Avant Garde.

2024-Today – PANTONE x SARATOGA

It is cobalt’s dynamic vivacity and perception of opulence that has transitioned Saratoga Spring Water and its signature cobalt blue bottle into the sphere of luxury in design, elevating the every-day. Saratoga Signature Blue is a declaration of the life one chooses to lead.

Pantone x Saratoga at Design Miami

At Design Miami, visitors can Pursue the Art of Water with an unforgettable, multi-sensory experience that celebrates Saratoga Spring Water and our signature hue.